Someone called me this morning on this number to sell me an extended warranty. They claimed to be a representative of subdivision of BWM. I asked if they were an affiliate or a direct subdivision and he said subdivision. I continued the conversation and it turned out he had the VIN on my car but the model was wrong. When I questioned how they could have the wrong model number, he said some kid must have been messing with the computer. Um, yeah… wrong answer. I started to ask another question and he cut me off with "GO TO HELL" and hung up.
A quick google search shows that this is a telemarketing company and my experience is typical.
I've reported this story to BMW customer service.